How Technology is Revolutionizing Art with Soho Arts Club
Jared from Soho Arts Club shares the story behind building a creative collective that merges traditional art with the possibilities of blockchain and NFTs. Originating in New York’s Soho and later expanding to Miami, the club began as a solution to rising costs that were pushing artists out of central creative spaces. During the pandemic, Miami offered a more supportive environment for artists to thrive, and the club found new momentum there. The long-term goal is to grow globally—preserving physical art while onboarding creators into the digital realm through NFTs and decentralized platforms.
Jared highlights why Soho Arts Club chose to collaborate with WAX, a blockchain platform known for its stability and developer trust. Rather than starting from scratch, the club opted for a battle-tested infrastructure to ensure credibility for their digital initiatives. Emphasizing community, Jared also speaks to the importance of bringing the right people into the fold and creating something sustainable. His advice to young creatives: chase your passion unapologetically, ignore outside pressure, and don’t be afraid to take risks.
In this podcast episode, Jared from Soho Arts Club goes over how they want to operate as a DAO and charity to help give artists a platform and join the technological revolution.
What is Soho Arts Club?
Soho Arts Club derives from New York & instigates on a worldwide spectrum through video content of the creatives showcased at Soho Arts Club. They were created on the belief that they are the only at the beginning of a fundamental shift in the way consumers will ultimately engage with brands. There will always be new media. There will always be new technology. But there is only one medium. The consumer is the medium.
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