Paving Sneaker Culture Into Crypto with HypeX
In this episode, Ian from HypeX shares how the platform is redefining sneaker culture through blockchain and NFTs. HypeX allows users to collect and trade fractionalized sneaker NFTs, which are backed by physical counterparts. The goal is to eliminate long authentication and delivery wait times found in traditional resale platforms by offering immediate liquidity and ownership. Users can stake NFTs, earn tokens, and even redeem full collections for real sneakers—making the experience both digital and tangible.
As CMO, Ian draws on his background as a TikTok influencer to build hype through creator-driven campaigns and social media. The platform plans to collaborate with well-known artists and launch limited edition NFTs to further connect the streetwear and crypto worlds. With a token launch slated for Christmas, HypeX is positioning itself as the first metaverse dedicated to sneakerheads, merging culture, utility, and accessibility for both crypto-native and mainstream audiences.
In this podcast episode, Ian goes over what HypeX is aiming to accomplish in the sneaker culture with blockchain & NFTs. They are aiming to be the bridge between the non-crypto sneaker lovers and the world.
What is HypeX?
Hype X is the first metaverse for sneaker lovers. Everything in the HypeX Metaverse will have a physical copy in the real world. Users can trade/collect NFTs to redeem the actual physical sneaker. It removes authentication and delivery processes leading to an increased liquidity of the sneaker market.
🤵 Ian Wang on LinkedIn: https://www.linkedin.com/in/yuecheng-wang/
🎙️ Antonio Gomes on Twitter/X: https://x.com/cryptonioooo
👤 Antonio Gomes on LinkedIn: https://www.linkedin.com/in/cryptoniooo/
⛓️ ChainStories on Twitter/X: https://x.com/chainstoriesxy
