The Blockchain Naming System of the Universe with ENS
In this podcast, Brantley Milligan from ENS goes over his personal career history that led him to becoming part of ENS.
Brantly is Director of Operations at ENS. He breaks down the use cases of ENS and why it will be the premier naming system in the blockchain space.
What is ENS?
ENS stands for Ethereum Name Service. The Ethereum Name Service (ENS) is a distributed, open, and extensible naming system based on the Ethereum blockchain.
ENS’s job is to map human-readable names like ‘alice.eth’ to machine-readable identifiers such as Ethereum addresses, other cryptocurrency addresses, content hashes, and metadata. ENS also supports ‘reverse resolution’, making it possible to associate metadata such as canonical names or interface descriptions with Ethereum addresses.
