The Blockchain Naming System of the Universe with ENS
In this conversation, Brantley Millegan, Director of Operations at Ethereum Name Service (ENS), dives into how ENS is building the naming layer of Web3. He explains the core function of ENS—mapping human-readable names like “yourname.eth” to crypto addresses and content—and why this matters for user experience, interoperability, and digital identity. ENS supports both native .eth names and DNS imports like .com, allowing for simplified payments, decentralized websites, and unified on-chain profiles that users can bring across dApps.
The discussion also explores how privacy plays into the adoption of ENS, with suggestions for separating public identities from private wallets. Brantley clarifies why ENS remains focused on Ethereum and DNS compatibility rather than expanding across multiple blockchains—emphasizing the need for a single source of truth in naming. From naming standards to open infrastructure, ENS is committed to decentralization and long-term usability, aiming to be the default naming system for Web3.
In this podcast, Brantley Millegan from ENS goes over his personal career history that led him to becoming part of ENS. Brantly is Director of Operations at ENS. He breaks down the use cases of ENS and why it will be the premier naming system in the blockchain space.
What is ENS?
ENS stands for Ethereum Name Service. The Ethereum Name Service (ENS) is a distributed, open, and extensible naming system based on the Ethereum blockchain.
ENS’s job is to map human-readable names like ‘alice.eth’ to machine-readable identifiers such as Ethereum addresses, other cryptocurrency addresses, content hashes, and metadata. ENS also supports ‘reverse resolution’, making it possible to associate metadata such as canonical names or interface descriptions with Ethereum addresses.
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