The Music Blockchain with MIMS

In this conversation, multi-platinum artist MIMS opens up about how his personal battles with royalty disputes in the music industry led him into the world of blockchain. After enduring a seven-year litigation process over financial discrepancies, he began exploring how blockchain technology—specifically NFTs and smart contracts—could bring transparency and fairness to artists worldwide. This journey resulted in the launch of Toon Token, a project focused on on-chain royalty management and artist rights. For MIMS, blockchain isn’t just a financial tool—it’s a structural fix for a broken system that has historically taken advantage of creators.

The conversation also highlights how artists can now build direct, peer-to-peer relationships with their fanbase using NFTs and wallet-to-wallet payments. MIMS emphasizes the shift from mass exposure to cultivating “superfans” who are genuinely invested in an artist’s growth. He breaks down how creators can reward their community through limited digital drops while bypassing middlemen like labels or performance rights organizations. Speaking to students, MIMS frames blockchain as a generational opportunity to reshape the music industry from the ground up—and urges them to get involved before the next wave passes them by.